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Our newest Family of Support partnership with Kids Help Phone supports two mental health programs designed with and for communities across Canada: RiseUp and Finding Hope. As the first national grocer to partner with Kids Help Phone, our transformative five-year partnership will strengthen these critical programs to help reach even more equity-deserving Black and Indigenous youth.

finding hope


Kids Help Phone’s Action Plan for supporting First Nations, Inuit and Métis young people.

Indigenous youth continue to experience intergenerational trauma from the ongoing effects of colonization, and can face significant barriers to accessing the support they deserve. Kids Help Phone is committed to helping ensure First Nations, Inuit and Métis youth in Canada have equitable access to our services wherever and whenever they need us most. Created and facilitated in collaboration with Kids Help Phone’s Indigenous Advisory Council, Finding Hope connects First Nations, Inuit and Métis youth with Indigenous Wellness Specialists, volunteers and crisis responders, as well as professional counsellors and online resources.

By 2025, one of Finding Hope’s goals is to have 20% of all service interactions from Indigenous youth.


RiseUp powered by Kids Help Phone is Canada’s first national, 24/7, bilingual e-mental health support service for African, Caribbean and Black youth.

Kids Help Phone hears directly from youth across Canada about the impacts of anti-Black racism. RiseUp seeks to close the gap between the limited or inadequate mental health support options Black youth are often met with, and the support they deserve. The program offers wellness support through texting and Facebook Messenger, as well as online resources and community engagement initiatives. It was created in collaboration with Black community partners, people from across the Afro-diaspora and Kids Help Phone’s Black Advisory Council.

The goal is to increase conversations with Black youth to 10% of all sessions annually by 2025.