Family of Support provides funding for kids' mental health programs across Canada
Mental health challenges can start out small. But they don't always stay that way. That's why we created Family of Support, a joint initiative between Empire Company Limited and The Sobey Foundation.
Through our partnerships with Canada’s Children’s Hospital Foundations and Kids Help Phone, our goal is to ensure more kids and families across Canada can access local mental health support.
Your donations make a difference.
Since 2020, Family of Support has raised and donated more than $27 million: more than $25.5 million for local children’s hospitals, helping nearly 150,000 kids access local mental health support, and $1.65 million in community and in-kind support.
$3.5 million
Funds raised and donated in 2025
$2.5 million
Funds raised and donated in 2024
146,282
Assessments
21,926
People trained
149,608
Patients served
138
Treatment spaces
Donate in-store or online to support local mental health programs
Donations can be made online or in any of the stores listed below from September 17 - October 7, 2026 in Quebec, and September 17 - October 4 in all other provinces. 100% of funds raised directly support mental health programs at your local children’s hospital.
Compliments Cares
For every box of Compliments Rainbow Sprinkle Crispy Rice Squares sold, 50¢ will be donated to the Family of Support: Child & Youth Mental Health Initiative, helping support local kids' mental health programs in communities across Canada.
Find kids’ mental health programs in your community
With 13 participating children’s hospitals across the country, Canada’s Children’s Hospital Foundations works to decrease stigma, strengthen families, and help more children & youth access the mental health support help they need. Each program has a regional focus addressing urgent needs within the communities they serve.
Supporting kids, their families and healthcare providers
Through our 13 children’s hospital foundation partners, Family of Support is making an impact on the lives of kids, their families, and local medical teams across the country.
“I’ve learned that my condition doesn’t define me. It’s made me stronger, more confident, and proud of who I am.”
– Laurie | Quebec
“CHEO didn’t just save my life; they made it worth living again. They helped me find people who understood me and reminded me I wasn’t alone.”
– Lu | Ontario
“I’m helping create the kind of support I once needed. The IWK gave me the confidence to share my story and help others feel less alone.”
Jenna | Nova Scotia
“I used to feel like nobody understood what I was going through. Now, I share my story to help others feel less alone.”
– Kherington | Saskatchewan
Kids Help Phone
Through our partnership with Kids Help Phone, more Black and Indigenous youth can access mental health support that reflects their identities, cultures and lived experiences. Together, we're helping ensure young people can find connection, hope and support whenever they need it most.
