BC CHILDREN’S HOSPITAL FOUNDATION
MENTAL HEALTH PROGRAMS EDUCATION STRATEGY
TOTAL FUNDS RECEIVED IN 2021
41% HOSPITAL PROGRAMS
HOSPITAL PROGRAM OVERVIEW
Part of achieving success in early intervention is ensuring that those who work with young people – especially in health care and education settings – are equipped to identify and respond effectively to child and youth mental health needs. To expand knowledge of mental health issues and responses, and to address service delivery gaps across our province, BC Children’s Hospital is developing and implementing the Mental Health Programs Education Strategy. This wide-reaching strategy will support the education and training of hospital and community health care providers as well as elementary, secondary and post-secondary educators across the province. By strengthening capacity across the continuum of care to promote mental health, identify at-risk youth and ultimately diagnose, refer and treat, we will ensure that more children and youth receive timely intervention.
Funding from Family of Support has enabled us to develop a comprehensive education strategy with the support of specialized consultants. The strategy was informed by consultation with a range of stakeholders and user groups, including clinicians, patients and families.
We undertook an assessment and technical audit of our current departmental program offerings, and performed an environmental scan that included a review of the offerings and practices of best-in-class organizations in mental health. Through this process, we sharpened our understanding of the work and resources required to extend new relevant and effective learning opportunities to our colleagues, and to deliver the learning resources our community members want and need.
One key insight from our stakeholder consultation was that many of the resources our communities are looking for already exist: we’ve created strong, clinically vetted material on key topics, but audiences are having trouble finding them. As a result, although resources from Family of Support will aid in the creation of some new resources, we’re shifting more of our focus toward unlocking the value in existing learning assets by reorganizing materials for greater accessibility.
Support from the Sobeys partnership is extremely timely as the pandemic has led to a significant increase in demand for mental health information online. Between January 1, 2021 and November 12, 2021, Kelty (our family-focused site) received 187.7% more visits than during the same months in 2020. The current click-through rate (CTR) for the Kelty website is now at 2.53%, 43.34% higher than the average CTR in the health and medical industry – suggesting that our material stands out in its relevance and usefulness.